Edition 6 — Why Profitable Businesses Fail

The hidden pitfalls that kill great companies

Editor’s Note (for Founders, CEOs, and CFOs)

This edition matters because many businesses don’t fail loudly.
They fail quietly—while reporting profits.

Founders often assume profitability equals safety. CEOs assume growth equals momentum. CFOs are expected to “keep score,” not challenge the direction of travel. That combination is dangerous.

This article is…